Eight official Country Pavilions will be set up at Cosmoprof North America (CPNA) this year, to house exhibitors from 38 countries.

The Country Pavilions allow small and medium-sized companies from within select markets to participate in CPNA with the objective of obtaining direct “face time” with distributors and retailers to secure distribution in the U.S.

Plus – CPNA has created its International Buyer Program to serve as a liaison between international buyers and exhibiting companies.

The program allows qualified buyers from abroad to attend the show. These buyers will meet exhibitors with matching profiles during a series of one-on-one meetings that will be planned and take place on the show floor.

The contingency of foreign buyers, who visit CPNA with the mission of finding new beauty products that they can bring into their own markets, will include 12 buyers representing six different countries this year.

The buyers taking part in CPNA’s International Buyer Program are from: Argentina, Brazil, Canada, India, Mexico and Panama.